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One Call to Heimish Makes the Simcha

Heimish has become the go-to place for homestyle, delicious Shabbos and weekday take out food. But that’s just the beginning. Heimish does full service catering and event planning to make simchas and business events delicious, beautiful and stress free. Owner Yoel Schiff personally oversees every detail so hosts are thrilled and guests are impressed.

Yoel Schiff has become a well known personality in Teaneck. He opened World of Goodies , a destination for sweet treats, in 2006. He started Heimish in 2020 for Shabbos takeout and quickly expanded with convenient weekday options to get dinner on the table in a flash. Customers began asking about catering and Schiff was more than happy to comply. “I have worked for party planners and always dreamed about doing events where I put everything together,” he said. Now it’s happening.

One call to Schiff is all you need to make a simcha. “Heimish is a one stop shop for events,” he said. “I’ll do the booking, catering, table set up, décor and food – including my mouth watering candies from World of Goodies. I can also do the music. I did an event last night with violins playing.” He works with local vendors like Filler up wines and Rock n Roll sushi to round out what he doesn’t do in house.

Schiff is all in when he plans a simcha. He not only arranges the vendors, he takes ‘hands-on’ management to a new level. “At an engagement party I had last week, I went around to taste salads before they were put out and I asked servers to come back and season a little more,” he said.

Heimish makes take-out food like you would have at home – if you had all the time in the world and the skill of a balabusta from the alter heim. For simchot, Heimish kicks it up a notch, with any kind of menu choices you want: expertly prepared, elegantly presented and always fresh. If your event is at home, you won’t believe the transformation Heimish can make. Schiff will turn your comfortable dining room into an Instagram worthy event space.

Bruchie Goldstein of Teaneck turned to Heimish for her daughter’s engagement party on the recommendation of a friend. Schiff gave her a verbal quote followed up by a written one only a day and a half later, with much more reasonable pricing than a previous caterer she had worked with. Most important, Heimish made a fabulous event. “The party was three weeks ago and people are still talking about how great it was,” said Goldstein. Her guests are telling her the food was superb and the staff was helpful, accommodating and friendly. “Yoel really listened and gave us the look and feel we wanted,” said Goldstein. “It was executed beautifully.”

A weekend simcha at a hotel sounds great until you get a headache arranging all the moving parts. Put the Tylenol away and call Heimish. Weekend bar/bat mitzvas, for a minimum of 50 people, are a Heimish specialty.

Schiff makes all the calls to get your guests booked and fed. A full weekend simcha might include Friday lunch and Shabbos dinner, Shabbos day breakfast and lunch and a melavah Malka with ruach, music, and festive lighting. And for nosh anytime, Schiff makes a 24 hour tea room.